If you want to add only some ads in this page -
www.starlightinc.com/index.php/transport...n/air-transportation
, you can see in source page this keyword: "Chartered Air Travels".
If you want, for example, this zone - "CJ Air" to be visible only in that page, you need to set for this zone "Display ads based on keywords" to Yes, and then you need to edit ads from this zone: "CheapOAir Holiday" and "Airport Parking" and in keywords input you need to add this text - Chartered Air Travels, not only "Air", or "Chartered Air" or something like that, you need to add all keyword.
If that page has multiple keywords: "Chartered Air Travels, Keyord 1, Keyword 2 test" (separated with comma), in your ad you need to add at least one keyword: "Chartered Air Travels" or "Keyord 1" or "Keyword 2 test"