QR code, a bar code which contains machine readable details of the product to which it is attached, is becoming highly preferred marketing tool for selling products. A QR code when scanned from an Internet enabled smartphone, will land the potential buyer into the product detail page instantly where he/she can make the purchase.
Thus QR codes reduce the efforts of a user to open a web browser and type in URL to proceed with the purchase by instantly providing access to the brand’s website. Apart from providing easy launch pad for instant purchase, QR codes can also be used for product tracking and other marketing activities.
In order to bring this concept into online web stores, Apptha has constructed an extension called ‘QR code for Virtuemart Joomla Version’. This plug-in can be used to generate unique QR codes for each and every individual product.
Providing a QR code for your products will help buyers to continue their shopping through mobile in no time. Moreover, these QR codes can be used for other marketing activities like Email marketing and offline print ads.
General Main Features for QR code:-
Generate unique codes:
Online web store owners can generate unique QR code (Quick Response Code) for each and every sinlge product and place it on the product detail page.
Apart from providing single-step access to the website (URL) for buying the product, QR codes can also be used to store more information like Product ID, tracking ID, which can be used to track the movement of the product through the supply chain and for confirming on time delivery.
Email and offline marketing:
As QR codes provide direct access to URLS for instantly buying the product, they can be attached with marketing Emails targeted to potential customers, which will allow them to continue shopping through mobile at ease.
A hard copy of QR codes can also be used while marketing through print ads as it would help interested buyers to gain instant access to the product thereby increasing your marketing conversion rates.
QR Code display setup:
Site owners have the option to switch on or off the QR code display in the front-end. Administrator also has options to display the QR code module in the front-end to the respective individual product page and can take a look at the QR code menu through the control panel.
Admin can control the layout of the print page through page size and page orientation setting. Moreover, site owners can also set the style in which the QR codes should be printed.
Improve your sales graph:
Generating QR codes for every single product of your online web store will help users to buy products instantly by cutting down default lengthy process for purchase. Moreover, users can also make their purchases through mobile phones on the go. These factors will help you in improving your web store’s sales figures.